Unit 1 Advertising
Words and Expressions
1.persuade v to give make sb do sth by giving them good reasons for doing it.說服，勸說；使信服
persuade sb to do sth/ into doing sth勸服某人做某事
persuade sb out of doing sth勸服某人不要做某事
persuade sb of sth 使某人相信某事
persuade sb that-clause 使某人相信
I persuaded him of its truth. 我使他相信這是真的。
I persuaded him to work hard. 我勸她努力工作
We persuaded him into taking the job. 我們說服她接受這份工作。
I persuaded my father out of smoking. 我勸服我父親戒了煙。
I’m almost persuaded that he is honest. 我幾乎相信他是誠實的。
persuasive adj.有說服力的 persuasion n. 說服
2. advertise
vt. 1) to make known; call attention to: 引起注意：使變得著名；引起對……的注意：
I advertised my intention to resign.渲染我要辭職的意向。
2) to warn or notify: 告誡，告知：
This event advertises me that there is such a fact as death.這件事告誡我有死亡這樣的事實。
vi 1) to call the attention of the public to a product or business. 做廣告：引起公眾對產品或企業的注意
We advertised through the newspaper for the products of our factory.
我們通過報紙宣傳我們廠的產品。
2) to inquire or seek in a public notice, as in a newspaper:
登廣告：在公告，如報紙上詢問或尋找：
He advertised for an apartment when he just arrived in this city.
在他剛到這個城市時他登廣告尋求公寓房
advertisement n. 廣告 advertiser n. 廣告商 advertising n. 做廣告；廣告活動
3.be meant to: to be done ormade for a particular purpose旨在，目的是
This public service advertisement is meant to increase people’s awareness of enviornmental protection.
4. innocent adj.
1） not guilty of a crime 無辜的，清白的，無罪的
She was found innocent of any crime. 她獲判無罪。
2）無辜受害的；成為犧牲品的
innocent victims of a bomb blast 炸彈爆炸中的無辜受害者
3） 天真無邪的，純真的
an innocent young child
innocence n.
5.fool n. 傻瓜，笨人
Don’t be such a fool.
I felt a fool when I realized my mistake.
make a fool of sb 愚弄某人
act /play the fool 裝傻，扮丑相
v. to trick sb into believing sth that is not true 欺騙愚弄
You don’t fool me. 別騙我。
fool sb into doing sth
Don’t be fooled into thinking they’re going to change anything.別上當受騙，以為他們打算做出任何變化。
6. cure v.
1)to make sb healthy again after an illness治療 n. 治療方法
cure sth 治好…
cure sb of a disease 治愈某人的疾病
When I left hospital I was completely cured. 當我離開醫院的時候，我已經痊愈了。
The doctor cured me of my headache.
Antibiotics help to cure many diseases that were formerly fatal.
抗生素有助于治療許多以前會是致命的疾病。
Penicillin cured him of pneumonia. 青霉素治愈了他的肺炎。
2) to stop sb from behaving in a particular way. 矯正，糾正
cure sb of sth 治愈某人…糾正某人惡習
Nothing can cure him of the bad habit.沒有什么能糾正他的壞習慣
She tried every means to cure her child of the bad habit. 她想盡一切辦法試圖改掉她孩子的這個惡習。
cure n. a medicine or medical treatment 藥，藥劑;療法
a cure for sth. 治療…的方法
There is a cure for the common cold. …的治療方法。
7.pleased adj.
1)feeling happy about sth高興，滿意，愉快
She was very pleased with her exam results.
I’m pleased to hear about your news.
I’m really pleased that you are feeling better now.
2）happy or willing to do sth 高興，樂于
I’m pleased to inform you that the book you ordered has arrived.
pleasing adj. 令人滿意的 a pleasing design/effect
pleasure n.
8.comment n.
[C][U]sth you say or write which gives an opinion on or explains sb/sth注釋,評注,批評,評論[(+on/about)]
He made no comments on our proposal. 他對我們的建議沒有作評論。
vi. To express an opinion about做注解,做評注,評論 [(+on/upon)]
He did not comment on what I said. 他對我的話未作評論。
He commented that it was an excellent film. 他評論這電影很精彩。
No comment 無可奉告
9. fall
1) fall for sb : to strongly attracted to sb; to fall in love with sb 被某人所吸引，愛上某人
e.g. They fell for each other at first sight and got married six weeks later. 他們一見鐘情，六個星期后就結婚了。
2) fall for sth: to be tricked into believing sth that is not true （輕易）相信某事
e.g. The salesman said the car was in good condition, and I was foolish enough to fall for it. 推銷員說這汽車狀況
fall behind 落后 fall into the habit of 養成…習慣 fall in love with 愛上
10.trick n. 詭計， 惡作劇 v. 戲弄， 欺騙
trick sb into doing sth 誘使某人做某事
He tricked me into giving him the money. 他騙我給他錢
【常用搭配】
1) play tricks on sb/ play jokes on sb 捉弄某人
2) make fun of sb 取笑某人
3) trick sb out of sth 騙走某人的……
4) play a trick/tricks on sb=play jokes on 開某人玩笑，捉弄某人
【例 句】
The kids often play tricks on the old man. 孩子們經常戲弄老人。
It’s immoral to play a trick on the disabled. 作弄殘疾人是不道德的。
She was tricked out of all her savings. 她被騙走了所有的積蓄。
People make fun of her because she wears a strange hat.人們取笑她因為她戴了頂奇怪的帽
Her partner tried to trick her out of her share. 她的合伙人企圖騙走她的股份
11. aim
n. the purpose of doing sth 目的，目標
She went to London with the aim of finding a job.
achieve one’s aim
v. 1）to try or to plan to achieve sth 力求達到，力爭做到 (at/for)
The government is aiming at 50%reduction in unemployment.
政府正力爭達到減少50%的失業人口。
2） to have sth as an aim 目的是，旨在
These measures are aimed to prevent the water in this river from being polluted.
3) to point or direct a weapon at sth 瞄準， 對準
I was aiming at the tree but hit the car by mistake.
12. benefit
n. 利益, 好處; 恩惠; 退休金; 津貼; 救濟金; 保險撫恤金 義演; 義賽
a public benefit 公益 be of benefit to the people 對人民有好處
disability benefits 殘廢撫恤金 a benefit match 義賽
This dictionary will be of great benefit to me. 這部字典將對我有很大裨益。
vt. to be good for 對…有益
Exercise benefits our health. 運動有益于我們的健康。
vi. to get sth good from 得益于
We benefit by [from] daily exercises. 每天做操對我們有益。
[習慣用法]
for the benefit of 為了……的好處
give sb. the benefit of one's experience 用自己的經驗[知識]幫助某人
in benefit 有資格得到救濟金(指生病、失業等津貼)
out of benefit 沒有資格得到救濟金
sick benefit 疾病津貼
beneficial adj. be beneficial to 對…有益
13. promote vt.
1)To help sth happen or develop促進
Promote economic growth/understanding
The government decided to promote public welfare. 政府決定發展公共福利。
2) to move sb to a higher rank or more senor job提升；推銷（商品等）
Promote sb. to sth. 提拔某人/be /get promoted to 被提升為
be promoted to 被提升為…職位
He was promoted to a manager. 他被提升為經理。
3) to help sell a product or a service 宣傳；
promote a product
This area is being promoted as a tourist destination. 這個地區正被推廣為旅游點。
Promotion n.提升， 晉級，推銷活動/promoter n. 發起人， 籌辦人
14. consult v.
1） to go to sb for information or advice (sb about sth) 咨詢；請教
If the pain continues, consult your doctor. 如果疼痛持續不消退，請醫生診治。
2）discuss sth with sb to get permission for sth 商討，商量
I need to consult with my colleagues on the proposal.我需要與我的同事商討這些建議。
consultant n. 顧問 consultancy n. 咨詢公司
consultation n. 咨詢，商討，磋商
consulting room 診療室
15.recommend v. suggest; advise
recommend sb. sth.= recommend sth. to sb.
recommend sb./sth. for/as
recommend doing/ recommend sb. to do
recommend that sb. (should)
Our teacher recommended us some new books on this subject.
老師向我們推薦了這個學科的一些新書。
My English teacher recommended a good dicionary to me.
我建議先見他。I recommend meeting him first.
I recommend her as your secretary.
老師勸我們讀那本小說。
The teacher recommended us to read the novel. =The teacher recommended that we (should) read the novel.
I recommend he should see a doctor. 我建議他去找個醫生。
The old man should listen to the doctor’s recommendation that he stay in bed. 老人應聽從醫生臥床休息的建議。
16. bargain n.
1) a thing bought for less than the usual price 便宜貨，減價品
The car was a bargain at that price. 那輛車價格真便宜。
2) an agreement between two or more people or groups 協議，交易。(with sb)
He and his partener had made a bargain to tell each other everything .他和他的合伙人約定互通有無，毫無保留。
Finally the two sides struck a bargain = (reached an agreement).雙方最終達成了協議。
V. to discuss prices, conditions, ect with sb in order to reach an agreement that is satisfactory 討價還價，商討條件
He said he wasn’t prepared to bargain. 他說他不愿意討價還價。
bargain away 做虧本交易，賤賣
bargain hunter 減價品搜索者；專買便宜貨的人 bargaining power 談判能力
bargaining n.
17.target n.
1）a result that you try to achieve 目標；指標
business goals and targets 經營的目的和指標
Set yourself targets that you can reasonably hope to achieve. 給自己制定有望達到的目標。
2) an object, a person or a place that people aim at when attacking (攻擊的)目標，對象
He has become the target for a lot of criticism recently. 他最近成了眾矢之的。
3）靶子
aim at a target 瞄準靶子 hit/miss the target 中/脫靶 target practice 射擊練習
v. 1）to aim an attack or critism at sb/ sth 把……作為攻擊目標；把……作為批評對象
The company has been targeted by animal groups for its use of dogs in drug trial.這家公司因用狗做藥物試驗而成為保護動物團體批評的對象。
2）to try to have an effect on a particular group of people 面向，瞄準
The campaign is clearly targeted on the young. 這場運動顯然針對的是年輕人。
18..determine vt.
1) to decide or settle (a dispute, for example) conclusively and authoritatively.判定：結論性、權威性地決定或解決（糾紛等）
He determined to go. 他決意要去。
I am determined to do better than Mike. 我決心比邁克做得更好。
He determined to go [that he (should) go] at once. 他決心立刻就走。
2) to cause (someone) to come to a conclusion or resolution.
使（某人）得出結論，使得出解決方法
He has not determined what he will study. 他還沒有決定學什么。
His advice determined me to drink and smoke no more. 他的勸告使我決定不再抽煙喝酒了。
3) to be the cause of; regulate: 成為……的原因；控制：
Demand determines production. 需求決定生產
determine a date for a meeting 確定會議日期
4) to give direction to: 定向：指出方向：
The management committee determines departmental policy. 管理委員會決定各部門的政策
vi. 1) to reach a decision; resolve.解決，決定：作出決定；
They determined on an early start. 他們決定早些出發。
I have determined on [upon] going to the countryside after graduation.
我已決定畢業后到農村去。
【常用搭配】
determine sth 決定某事 determine (sb) to do sth. （使某人）決定去做某事
determine on (doing )sth 就……做出決定
determined adj. 有決心的，決定的（在句中常作定語或狀語）
【常用搭配】
be determined to do sth 下決心/決定做某事 be determined +從句
be determined to do “決定做某事”， 側重有決心的狀態，可與表示一段時間的狀語連用。
determined 過去分詞作狀語或定語。
We determined to get the work done before May Day. 我們決定五一前完成這項工作。
We determined on an early start. 我們決定盡早出發。
determination n.決心
19.appeal vi.
1) to make a urgent and serious request呼吁；懇求
The government is appealing to everyone to save water. 政府呼吁每個人節約用水。
2) to make a formal request to a court of law. （常與to連用）上訴；訴諸于,申訴
The victims' families of the murder have appealed to the Supreme Court to have a definitive answer. 謀殺案的被害家屬已經申訴最高法院作確切的答復。
He appealed against the judge's decision. 他不服法官判決而上訴。
3) to attract or interest sb （常與to連用）吸引；引起興趣
She appeals to me. 我對她感興趣。
Bright colours appeal to small children. 小孩喜歡鮮艷的顏色。
Does the idea of working for a venture company appeal to you?
你有沒有興趣到合資企業去工作?
n. 呼吁；懇求; 吸引力，魅力
an appeal for forgiveness懇求原諒
The teacher listened to his appeal.老師傾聽了他的要求。
mass/wide/popular appeal 對大眾的/廣泛的/普遍的吸引力
The prospect of living in a city holds little appeal for me. 住在城里對我沒有什么吸引力。
20. react vi.
behave differently or change as a result of sth; respond作出反應 (to sb./sth.)
The eye reacts to light. 眼睛對光會起反應。
He didn’t react to the news.
reaction: n. (to sth.)
What was her reaction to the news?
21. get sth across (to sb)：to be communicated or understood ; to succeed in communicating sth 傳達；被理解；使人了解
He is not good at getting his ideas across.他不善于清楚的表達自己的思想。
【短語辨析】
1) get sth over. 克服
Get through 接通，打通，完成，順利通過考試
2) get down to sth/ doing sth 開始做某事
3) Get along/on with 進展，相處
4) Get together 相聚，聯歡
【例 句】
1) The final examination is coming up soon. It’s time for us to get down to our studies.
期末考試快來了，我們該開始復習了。
2) --- The boss said we had only three days to finish the work.
--- Don’t worry. We have already got through two thirds of it.
老板說我們只剩三天時間去完成工作了。別擔心，我們已經完成了三分之二的工作。
3) She could always get round her father, who would give her whatever she asked for. 她無論要什么，她的父親都會給她，所以她總能夠說服她的父親。
4) He was disappointed at not getting the job, but he soon got over it. 因為沒有得到這個工作機會，他很失望。但很快，他克服了這種失落感。
5) We’re going to get together with some friends for a picnic. 我們將和幾個朋友去聚餐。
22.urge v. to advise or try hard to persuade sb to do sth 敦促；催促；力勸
She urged him to stay.
The report urged that all children (should) be taught to swim.
urge sb on 鼓勵；激勵；為…加油
She could hear him urging her on as she ran past.她跑過他面前時，聽到了他在為她加油。
n. urge to do sth : a strong desire to do sth . 沖動
I had a sudden urge to hit him. 我突然很想揍他一頓。
urgent adj. 緊急的；緊迫的； 急切的
The law is in urgent need of reform. 這項法律亟待修訂。
An urgent look/whisper 急切的神情/耳語
urgency n. This is a matter of some urgency.這件事情相當緊迫。